Logan Paul CryptoZoo (NFT influencer scheme)
2021 NFT play-to-earn project marketed by YouTuber Logan Paul. Exposed by Coffeezilla's investigative video series in 2022 as a failed 'rug pull'-adjacent scheme. 2023 class-action lawsuit and settlement followed.
CLCI radar
BITE breakdown
0 — 2021–22 NFT scheme exposed by YouTuber Coffeezilla; 2023 class-action settlement.
In context
CryptoZoo was Logan Paul's flagship 2021 NFT 'play-to-earn' game where users would buy 'eggs' that hatched into breedable animals. The game never delivered functional gameplay. Coffeezilla's three-part investigation (December 2022) documented investor losses. A 2023 class-action settlement provided partial refunds. Included as a 2020s 'modern cult' financial-extraction case study.
Key control doctrines
- Influencer-parasocial loyalty
- Crypto-wealth manifestation
Notable public ex-members
- Various ex-buyers featured in Coffeezilla series
Legal cases & controversies
- Holland v. Paul (2023 class-action settlement)
Evidence by BITE axis
- Buyers spent substantial sums on NFT eggs
- Parasocial defence of Paul against critics
- In-group community on Discord
- Influencer-controlled marketing
- Critics framed as 'haters'
- Crypto-wealth framework
- Number Go Up theology
- Parasocial loyalty to Paul
- FOMO-driven purchasing
Timeline
- 2021CryptoZoo launched
- 2022-12Coffeezilla exposé
- 2023Class-action lawsuit and refund programme
Sources
- Coffeezilla investigation series (Dec 2022)
- Holland v. Paul class-action settlement (2023)
We cite sources by name and outlet rather than fabricating links. Search the source title plus the group name to find the original.
Recovery resources
- Coffeezilla YouTube channel
See the full curated list at /resources.