New Religious Movement
Online MLM-spiritual hybrid cults (umbrella)
22/40· HighConfidence: Low
Umbrella entry for online communities that blend multi-level-marketing structure with spiritual / wellness / personal-development content. Substantial financial commitment, parasocial loyalty.
CLCI radar
High Control
BITE breakdown
Behavior Control5/10
Information Control6/10
Thought Control6/10
Emotional Control5/10
Modifiers (+0)
0 — umbrella for the documented 2020s phenomenon of online MLM-spiritual hybrid cults.
Founded
2010s+
Members
Difficult to count
Active in
Global
In context
Modern variant of historic LGAT / wellness MLM. Specific online figures combine paid mastermind communities with spiritual-development content, MLM-style downline recruitment, and parasocial loyalty. Documented severance and family-strain patterns.
Timeline
- 2010s+Genre proliferation
Sources
- Various 2020+ press coverage
We cite sources by name and outlet rather than fabricating links. Search the source title plus the group name to find the original.
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Disclaimer. This profile is an educational summary based on publicly available reports. Many members of this group do not experience the patterns described. Individual congregations and chapters vary widely. If you or someone you know needs support, contact a licensed therapist or the International Cultic Studies Association.