Wellness / Multi-Level
Amway / Quixtar successor branding
Quixtar was Amway's 1999–2007 separate online branding for North America. Now reabsorbed into Amway. Same MLM structure as parent.
CLCI radar
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Moderate / High-Demand
BITE breakdown
Behavior Control5/10
Information Control4/10
Thought Control5/10
Emotional Control5/10
Modifiers (+0)
0 — successor / parallel Amway online branding (Quixtar 1999–2007); same MLM structure.
Profile facts
Founded
1999
Members
See parent Amway entry
Active in
USA
In context
Quixtar / Amway North America operated as separate branding 1999–2007. Same MLM downline structure and AMO subculture. See parent Amway entry.
This profile is in progress — history, deeper BITE evidence and survivor voices are still being added. Contributions welcome via GitHub.
Timeline
- 1999Quixtar launched
- 2007Quixtar reabsorbed into Amway
Sources
- FTC investigation history search ↗
We cite sources by name and outlet rather than fabricating links. The search ↗ link runs a Google Scholar query for the cited title — useful for verifying academic sources. For news outlets, search the outlet's own archive.
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Disclaimer. This profile is an educational summary based on publicly available reports. Many members of this group do not experience the patterns described. Individual congregations and chapters vary widely. If you or someone you know needs support, contact a licensed therapist or the International Cultic Studies Association.