Amway / Quixtar successor branding
Quixtar was Amway's 1999–2007 separate online branding for North America. Now reabsorbed into Amway. Same MLM structure as parent.
CLCI radar
BITE breakdown
0 — successor / parallel Amway online branding (Quixtar 1999–2007); same MLM structure.
Profile facts
In context
Quixtar / Amway North America operated as separate branding 1999–2007. Same MLM downline structure and AMO subculture. See parent Amway entry.
Recovery resources
- The Dream (podcast) — Jane Marie's investigative podcast on MLM cults; covers Amway / Quixtar.
- Anti-MLM Coalition — Education and ex-distributor community focused on MLM exit and financial recovery.
- Truth in Advertising (TINA.org) — Consumer-protection watchdog covering Amway-Quixtar income-claim issues.
- ICSA (International Cultic Studies Association) — General referral and cult-aware therapist directory.
- Freedom of Mind Resource Center — Steven Hassan's organisation; BITE-model resources.
See the full curated list at /resources.
Evidence by BITE axis
- Most distributors lose money
- AMO Tools / seminars subculture
Timeline
- 1999Quixtar launched
- 2007Quixtar reabsorbed into Amway
- 2009Quixtar made the name change to Amway Global and fused the various different entities of the parent company
Evidence matrix
Structured sources cross-linked to the claims they document. Tiered per the source hierarchy. For free-text citations see the Sources section below.
| Title | Type | Reliability | Year |
|---|---|---|---|
| In pursuit of the almighty dollar · archive | Journalism | Secondary | — |
| Quixtar Goes On Warpath Against Bloggers · archive | Journalism | Secondary | — |
| NY Times article · archive | Journalism | Secondary | — |
| Quixtar sues bloggers · archive | Journalism | Secondary | — |
Sources
- FTC investigation history search ↗
- In pursuit of the almighty dollar — http://www.nbcnews.com/id/4375477 open ↗
- Quixtar Goes On Warpath Against Bloggers — https://www.cbsnews.com/news/quixtar-goes-on-warpath-against-bloggers/ open ↗
- NY Times article — https://www.nytimes.com/library/tech/99/03/biztech/articles/03amway.html open ↗
- Quixtar sues bloggers — http://www.cbsnews.com/stories/2007/10/13/business/main3364365.shtml open ↗
We cite sources by name and outlet rather than fabricating links. Where a source includes its own URL, the open ↗ link opens it directly; otherwise search ↗ runs a Google Scholar query for the cited title — useful for verifying academic sources. For news outlets, search the outlet's own archive.
Change history
Substantive edits logged per the score-updates policy.
- 2026-05-20Score band scheme migrated from 4 bands to 5 (Minimal 0–5 / Low 6–12 / Moderate 13–20 / High 21–30 / Extreme 31–40). No CLCI value changed; the new Minimal band was carved out of the bottom of the previous Low band.
Relevant hubs
Curated entry points on CLCI Hub for situations connected to this group.
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Frequently asked questions
Q.Is Amway / Quixtar successor branding a cult?
CLCI Hub deliberately avoids the binary label "cult." Instead it places groups on a transparent 0–40 spectrum of documented control using Steven Hassan's BITE model (Behaviour, Information, Thought, Emotional). Amway / Quixtar successor branding scores 19 out of 40 — "Moderate Control", at medium confidence. The score describes documented control patterns, not a judgement of members' sincerity or beliefs; many members do not personally experience the patterns listed.
Q.What is Amway / Quixtar successor branding's CLCI score?
Amway / Quixtar successor branding scores 19 out of 40 on the Cult-Like Control Index, which falls in the "Moderate" band. That total is the sum of four BITE axes — Behaviour 5, Information 4, Thought 5, Emotional 5 — plus a signed modifier of +0 for aggravating or mitigating factors.
Q.Why does Amway / Quixtar successor branding score 19 on the CLCI?
The score reflects publicly documented patterns including: Most distributors lose money; AMO Tools / seminars subculture. These map onto the BITE axes of behaviour, information, thought, and emotional control, and a signed modifier of +0 is applied for factors such as financial demands, leadership accountability, and exit costs. Every claim is backed by the citations in the Sources section on this page.
Q.How reliable is the Amway / Quixtar successor branding rating?
This profile is rated Medium confidence. Medium confidence means the score rests on reputable journalism plus consistent ex-member testimony. CLCI scores are not fixed — they are revised whenever new public evidence appears, and groups that reform can score lower over time.
Q.Where can I get help regarding Amway / Quixtar successor branding?
If you or someone you care about is affected by Amway / Quixtar successor branding, start with the Recovery resources listed on this page. General cult-aware support is available from the International Cultic Studies Association (icsahome.com) and the Freedom of Mind Resource Center (freedomofmind.com). CLCI Hub is an educational resource, not a crisis service — if anyone is in immediate danger, contact local emergency services.
Found something wrong on this profile?
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