Beachbody Coach Network (defunct as MLM 2024)
Fitness MLM (P90X, Insanity, Shakeology). Transitioned away from MLM structure in 2024 after years of declining performance.
CLCI radar
BITE breakdown
0 — fitness MLM; transitioned to single-tier affiliate model 2024.
Profile facts
In context
Beachbody operated a coach-network MLM from 2007 alongside its fitness-content business (P90X, etc.). The 2024 BODi transition ended MLM structure in favour of single-tier affiliate model.
Recovery resources
- The Dream (podcast) — Jane Marie's investigative podcast on MLM cults; covered Beachbody during the 2017–2023 BODi era.
- Anti-MLM Coalition — Education and ex-distributor community focused on MLM exit and financial recovery.
- Truth in Advertising (TINA.org) — Consumer-protection watchdog covering Beachbody income-claim and 2024 MLM-to-single-tier transition issues.
- ICSA (International Cultic Studies Association) — General referral and cult-aware therapist directory.
- Freedom of Mind Resource Center — Steven Hassan's organisation; BITE-model resources.
See the full curated list at /resources.
Evidence by BITE axis
- Most coaches lost money under MLM model
- transitioned to single-tier affiliate model 2024
Timeline
- 2007Coach Network MLM launched
- 2024MLM model ended; BODi single-tier launched
SEC filings
Beachbody Company, Inc. (Nasdaq: BODI) · CIK 1826889 · Retail-Nonstore Retailers
- Latest reported fiscal-year revenue (FY2025): $252M
- Most recent annual report (10-K) filed 2026-03-10 — filing index
Figures verbatim from the company’s XBRL filings via the SEC EDGAR API; retrieved 2026-08-24. Public-record data, not an assessment.
Sources
- Beachbody public investor materials 2024 search ↗
We cite sources by name and outlet rather than fabricating links. Where a source includes its own URL, the open ↗ link opens it directly; otherwise search ↗ runs a Google Scholar query for the cited title — useful for verifying academic sources. For news outlets, search the outlet's own archive.
Change history
Substantive edits logged per the score-updates policy.
- 2026-05-20Score band scheme migrated from 4 bands to 5 (Minimal 0–5 / Low 6–12 / Moderate 13–20 / High 21–30 / Extreme 31–40). No CLCI value changed; the new Minimal band was carved out of the bottom of the previous Low band.
Relevant hubs
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