Wellness / Multi-Level
Tupperware (mainstream MLM, bankruptcy 2024)
Export 1 entries:
Mainstream older direct-sales / MLM (1948). September 2024 Chapter 11 bankruptcy after years of declining sales.
CLCI radar
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Low Control
BITE breakdown
Behavior Control2/10
Information Control2/10
Thought Control2/10
Emotional Control2/10
Modifiers (+0)
0 — mainstream older MLM; September 2024 bankruptcy.
Profile facts
Founded
1948
Members
Hundreds of thousands lifetime consultants
Active in
USA, Global
In context
Tupperware pioneered home-party direct-sales in the 1950s. Filed Chapter 11 in September 2024 after years of declining sales. Acquired by Party City partner; future uncertain.
Recovery resources
- ICSA (International Cultic Studies Association) — General referral and cult-aware therapist directory.
- INFORM (Information Network on Religious Movements) — LSE-founded UK research-based information service covering new religious movements.
- Freedom of Mind Resource Center — Steven Hassan's organisation; BITE-model resources and family-side exit guidance.
See the full curated list at /resources.
Legal cases & controversies
- 2024 Chapter 11 bankruptcy
Evidence by BITE axis
Emotional Control
- Most distributors lose money
- September 2024 bankruptcy
Timeline
- 1948Tupperware founded by Earl Tupper
- 2024-09Chapter 11 bankruptcy
Evidence matrix
Structured sources cross-linked to the claims they document. Tiered per the source hierarchy. For free-text citations see the Sources section below.
Sources
- Tupperware Chapter 11 filing 2024 search ↗
- Jon and Sylvia Boyd Tupperware Films collection — https://sova.si.edu/record/nmah.ac.0870/contents open ↗
- Tupperware's Sweet Spot Shifts to Indonesia — https://www.nytimes.com/2015/03/01/world/asia/tupperwares-sweet-spot-shifts-to-indonesia.html?_r=0 open ↗
- The party is over' as Tupperware files for bankruptcy after years of troubles — https://www.cnn.com/2024/09/18/business/tupperware-files-bankruptcy/index.html open ↗
- Secret History Of: Tupperware — https://www.independent.co.uk/property/interiors/secret-history-of-tupperware-2100910.html open ↗
- Entrepreneur Brownie Wise: Selling Tupperware to America's Women in the 1950s — Journal of Women's History (2010) — https://doi.org/10.1353%2Fjowh.0.0159 open ↗
- What is today's American Dream? — https://www.bbc.co.uk/news/world-us-canada-12688643 open ↗
- Tupperware Spinoff Is Set for May 31 — https://www.nytimes.com/1996/05/20/business/tupperware-spinoff-is-set-for-may-31.html open ↗
- Party Is over for Tupperware UK — http://news.bbc.co.uk/1/hi/business/2685755.stm open ↗
- Did Tupperware Parties Change the Lives of Women? — https://www.bbc.co.uk/news/magazine-13331830 open ↗
- Tupperware Freshens Up the Party — https://www.nytimes.com/2007/07/07/business/07interview.html open ↗
- The famous Kiwi party's over: Tupperware closes lid on NZ operation — https://www.nzherald.co.nz/business/after-half-a-century-tupperware-closes-lid-on-nz-operation/AR2QI2JBLJUQPUJUDKZAPMR34I/ open ↗
- Burger King franchise still operating in Russia despite pledge to quit — https://www.standard.co.uk/news/world/ukraine-war-burger-king-franchise-leave-russia-moral-rating-agency-b1110949.html open ↗
- Tupperware stock plunges after warning it could go out of business — https://edition.cnn.com/2023/04/10/investing/tupperware-trouble/index.html open ↗
- Tupperware: Why the household name could soon be history — https://www.bbc.com/news/business-65243711 open ↗
- Tupperware brings on Moelis & Co to help explore strategic alternatives — https://www.reuters.com/business/retail-consumer/tupperware-brings-moelis-co-help-explore-strategic-alternatives-2023-05-08/ open ↗
- Ideal World shopping channel goes into administration — https://www.bbc.com/news/uk-england-cambridgeshire-66123542 open ↗
- Tupperware Brands plans to file for bankruptcy, Bloomberg News reports — https://www.reuters.com/business/retail-consumer/tupperware-brands-plans-file-bankruptcy-bloomberg-reports-2024-09-16/ open ↗
- Preserving Domesticity: Reading Tupperware in Women's Changing Domestic, Social and Economic Roles* — Canadian Review of Sociology/Revue canadienne de sociologie (2003) — https://doi.org/10.1111%2Fj.1755-618X.2003.tb00242.x open ↗
- How MLMs — multilevel marketing schemes — are hurting female friendships — https://www.chicagotribune.com/business/ct-biz-mlm-female-friendship-costs-20190122-story.html open ↗
- Tupperware to End Partnership with Target Stores — https://www.nytimes.com/2003/06/19/business/company-news-tupperware-to-end-partnership-with-target-stores.html open ↗
- Why Short Sellers Want to Crash the Tupperware Party — https://www.nytimes.com/2006/11/13/business/why-short-sellers-want-to-crash-the-tupperware-party.html open ↗
- Film of Tupperware annual jubilee event, "Wishes Do Come True — https://mads.si.edu/mads/view/NMAH-AC0870-OF0001-000003 open ↗
- Film of Tupperware annual jubilee event, "Arabian Nights Jubilee — https://mads.si.edu/mads/view/NMAH-AC0870-OF0003-000002 open ↗
- Film of Tupperware annual jubilee event, "Land of Ours Jubilee — https://mads.si.edu/mads/view/NMAH-AC0870-OF0004-000002 open ↗
- Film of Tupperware annual jubilee event, "Wonderland Jubilee — https://mads.si.edu/mads/view/NMAH-AC0870-OF0005-000002 open ↗
- Tupperware, pionera en recipientes para alimentos, se declara en quiebra — https://www.nytimes.com/es/2024/09/18/espanol/negocios/tupperware-quiebra.html open ↗
- lire en ligne — https://www.bbc.com/news/business-65237293?at_link_origin=BBCWorld&at_link_id=04BF0CA4-D850-11ED-BC77-1E9FFF7C7F44&at_bbc_team=editorial&at_link_type=web_link open ↗
- Tupperware ferme son seul site français, 235 postes supprimés — https://www.francetvinfo.fr/economie/emploi/tupperware-ferme-son-seul-site-francais-et-supprime-235-postes_2427501.html open ↗
- La libération par Tupperware ? — Clio (2009) — https://dx.doi.org/10.4000/clio.9238 open ↗
- Union List of Artist Names — https://www.getty.edu/vow/ULANFullDisplay?find=&role=&nation=&subjectid=500330449 open ↗
- FORM 10-K 2022. — https://www.sec.gov/ix?doc=/Archives/edgar/data/0001008654/000100865423000079/tup-20221231.htm open ↗
- Tupperware kommt in fünf Ländern zurück. — https://www.spiegel.de/wirtschaft/tupperware-kommt-in-fuenf-laendern-zurueck-a-efe00c34-8052-439b-91bc-5a0c09750588 open ↗
- Did you know Tupperware was made in Leominster? — https://www.bbc.co.uk/programmes/p0jrlb5z open ↗
- theguardian.com — https://www.theguardian.com/world/1999/nov/25/simonjeffery open ↗
- Doodles, Drafts & Designs: Industrial Drawings from the Smithsonian. — https://www.sil.si.edu/exhibitions/doodles/innov_tupper.htm open ↗
- Tupperparty-Pionierin Geschäftsfrau in Schüssel-Position. — https://www.spiegel.de/geschichte/60-jahre-tupperparties-tupperware-mitarbeiterin-brownie-wise-a-947728.html open ↗
- CORPORATIONS: Darting Ahead. — https://time.com/archive/6841905/corporations-darting-ahead/ open ↗
- Mit BH-Schleudern gegen die Krise. — https://www.spiegel.de/wirtschaft/0,1518,614068,00.html open ↗
- 2013 Form 10-K Report_, auf www.sec.gov — https://www.sec.gov/Archives/edgar/data/1008654/000100865414000004/tup10k122813.htm#s2A1FDCDC1777488A676F6D38B0DCBEC1 open ↗
- Tupperware bekommt einen auf den Deckel. — https://www.tagesschau.de/wirtschaft/boerse/tupperware-aktie-101.html open ↗
- Tupperware lenders oppose company's proposed bankruptcy sale. — https://www.reuters.com/legal/litigation/tupperware-lenders-oppose-companys-proposed-bankruptcy-sale-2024-09-19/ open ↗
- exhibit101goldmanofferle. — https://www.sec.gov/Archives/edgar/data/1008654/000100865423000083/exhibit101goldmanofferle.htm open ↗
- Brownie Wise Papers. — http://americanhistory.si.edu/archives/d7509.htm open ↗
- Nach der Verkaufsparty kann die Ernüchterung folgen. — https://www.sueddeutsche.de/wirtschaft/2.220/homeshopping-nach-der-verkaufsparty-kann-die-ernuechterung-folgen-1.900938 open ↗
- Производитель пищевых контейнеров Tupperware объявил себя банкротом — https://www.kommersant.ru/doc/7165201 open ↗
- Tupperware Corporation – Form 10‑K for fiscal year 2003 — https://www.sec.gov/Archives/edgar/data/1008654/000119312504038303/d10k.htm open ↗
- Tupperware Brands Corporation – Form 10‑K for fiscal year 2021 — https://www.sec.gov/Archives/edgar/data/1008654/000100865422000008/tup-20211225.htm open ↗
- The party is over' as Tupperware files for bankruptcy after years of troubles — https://www.cnn.com/2024/09/18/business/tupperware-files-bankruptcy open ↗
We cite sources by name and outlet rather than fabricating links. Where a source includes its own URL, the open ↗ link opens it directly; otherwise search ↗runs a Google Scholar query for the cited title — useful for verifying academic sources. For news outlets, search the outlet's own archive.
Change history
Substantive edits logged per the score-updates policy.
- 2026-05-29Phase 1 Batch J: per-group recovery resources applied via programmatic palette (closest-fit by category + subCategory + score). Palette: Mainstream-comparator lighter.
- 2026-05-20Score band scheme migrated from 4 bands to 5 (Minimal 0–5 / Low 6–12 / Moderate 13–20 / High 21–30 / Extreme 31–40). No CLCI value changed; the new Minimal band was carved out of the bottom of the previous Low band.
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